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The HD format war heats up

A friend was recently asking if they should invest in a HD DVD or Blu-ray player. My answer was that there was no clear winner: wait if you can, or don’t invest too much if you can’t. I think a lot of people are feeling this way, “Why wade into a new format war?”

In an attempt to get people to get-off-the-couch-and-over-to-the-store-to-buy-some-HD-content, the proponents of the formats are opening their wallets and firing off the press releases:

First, Target and Blockbuster go Blu-ray only (after getting some promotional consideration by Sony?)
Now, Paramount and Dreamworks go HD DVD exclusively (after getting some promotional consideration by the HD DVD consortium?)

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