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NBC does something stupid, maybe

Bloomberg.com: U.S.
NBC Universal, General Electric Co.s entertainment division, began selling television shows for download at Amazon.com Inc., days after ending a similar agreement with Apple Inc.

Is it about the content or is it about the technology? Is it about the content creator or the content consumer? Amazon is really good at on-line retail, but their download strategy is as stupid as Apple’s strategy is smart.

Will Heroes be strong enough to drive people from iTunes to Amazon, right after the Google TV debacle? Not me, ’cause Amazon’s DRM is extremely lame. But maybe most people don’t care?

I guess we’ll see?

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