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why do people buy from cdconnection?

Once in a while I would notice cdconnection popping up as a customer in my sales at cdbaby. After seeing it again this morning, I decided to check out who the heck they were. It turns out that all of the albums from my label are listed there, for sale, at nearly double the price that they are available elsewhere.

So, what cdconnection is doing is listing my albums in their inventory and when a customer buys from them, they buy from cdbaby and then mail it to their customer. This is incredible. Not that cdconnection is doing this. I mean, kudos to them for thinking this scheme up. What amazes is me is that people are buying these overpriced albums from them when they are available much cheaper even at, cd baby or direct from unit circle.

I just did a search on a random unit circle album and I see that cdconnection is paying for #1 placement on google for my artists and albums. The first “real” search result is Amazon. I mean how dumb do you gotta be to not notice that?

This is sort of the genius/evilness of web 2.0. With the magic of technology you can suck in the entire All Music Guide and use it to populate a database for your on-line store. Then you can go find the cheapest prices for your “inventory,” mark it up %200 and fulfill on sales only. The customer is happy, they got the record they wanted (little do they know that they are way overpaying for it), the on-line distributor is happy (a sale is a sale and they’ve already got their mark-up), even the label is happy (a sale is a sale, as long as they don’t do the math and realize that cdconnection is making more money off this sale than ANYONE else including the label/artist/whatever), cdconnection is happy (they don’t have to warehouse anything, they just resend whatever they receive, so it is a nearly pure-profit operation).



2 Comments so far

  1. Saw Lady December 6th, 2007 1:09 pm

    Thank you for explaining this! I had a sale at CDbaby from CDconnection, and being curious, Google got me to your post. I don’t understand why people don’t search for the cheapest CD price on line before they buy it, but hey, I’m glad to have sold another CD anyway 🙂

    All the best,

    ‘Saw Lady’

  2. Eli Goldberg December 20th, 2007 6:09 pm

    Same here – was wondering the same thing. I’m sorry that my customers are paying so much more than they have to. ;-(

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