Trent Reznor Walks the Walk
After his previous experiment with Saul Williams was not quite a rousing success, I figured that Nine Inch Nails frontman Trent Reznor was done toying with the music business model. Turns out that he was just getting started. The new Nine Inch Nails album is now available in multiple forms. The first part is available for free in high quality on bit torrent sites. The whole thing is available for download for $5 off the Nine Inch Nails site with a killer booklet in PDF. You can buy the 2 CDs for $10, and then there are two limited edition packages for $75 and $300.
I think this is just brilliant. Basically, he gives his fans choices at reasonable price points and makes it hard for them to not do the right thing.
As other high-profile artists emerge from their traditional contracts, I expect that we’ll see a lot more movement towards self-distribution. Especially, with artists like NIN and Radiohead who have a large percentage of their audience on-line already and can do better without the overhead of a large record label.
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